Get “Lost in the Stars” with China’s New STAR TREK BEYOND Theme Song

61
4844

Much like Rihanna’s collaboration with STAR TREK BEYOND earlier this year, the rollout of the newest Star Trek film is also getting a special accompaniment for its Chinese debut next month.

Chinese pop star Zhang Jie (sometimes credited as Jason Zhang)’s new track, “Lost in the Stars,” will serve as the film’s official theme song in China, just part of the collaboration between Paramount Pictures and Chinese investor Huahua Media – he even got his own character poster, much like those featuring the BEYOND cast.

zhang-poster

In addition to Zhang’s participation, an episode of blockbuster Chinese variety show Happy Camp is being run specifically to help market BEYOND to the local audience – a show that reaches a remarkable 200 Million viewers per week.

https://twitter.com/tracking_ontrek/status/767427673274650624

The show’s host, Xie Na, also has the largest number of followers on Chinese social media platform Weibo – sort of a hybrid of Twitter and Facebook – over 85 Million. Zhang Zie, who is also Xie’s husband, has 35 Million of his own followers, making them a huge force in that country’s entertainment arena.

Huahua Media news release:

As a significant Chinese investor of STAR TREK BEYOND, Huahua Media partnered with Happy Camp to produce one episode featuring the movie. This special episode aims to culturally integrate interviews with the cast of STAR TREK BEYOND and to localize the promotional materials for the film’s target market.

It will consist of Happy Camp’s scripted segments produced at Paramount Pictures, exclusive cast interviews with the show’s two star hosts Xie Na and Li Weijia, and a Star Trek fan event set to be taped in China and localized for Chinese audience.

Xie Na and Jason Zhang at the STAR TREK BEYOND Comic Con premiere.

“Xie Na and Zhang Jie are the power couple in China’s entertainment industry and we strategically invited them to get the in-person experiences with STAR TREK BEYOND,” Kefei Wang, CEO at Huahua Media said. “We want our audience to know more about this classic Sci-Fi franchise through Xie and Zhang’s voice. This is the first time Happy Camp is coming to America and attending a movie premiere to promote a major studio film’s release in China.”

STAR TREK BEYOND opens in wide release September 2 in China, but the cast of the film spent a few days last week in-country for the official Chinese premiere and a several-city tour to promote the movie, including a fan screening in Beijing on August 18.

During a question-and-answer session during the Chinese press tour, the film’s co-writer Simon Pegg let slip a few behind-the-scenes details, including that the planet Altamid is named after his daughter Matilda, and that Commodore Paris, played by Shohreh Aghdashloo, was in fact a nod to Tom Paris of Star Trek: Voyager.

  • DangerousDac

    Well….I wasn’t expecting this to ever be a thing.

    • Melllvar

      You mean Star Trek in China?

      • Melllvar

        I love the idea of Chinese Trekkies. It really gets my goat. Besides, a future without money, in which people work to benefit themselves and the rest of humanity…. is more similar (while still totally different) to the Chinese political system than our 100% Ferengi style way of living.

        Star Trek fit in with China, I would say

  • Clinton

    No problem with the song. If it help promote Beyond in the market, it’s good by me!

    • I think Beyond is going to do really well in China. Hopefully well enough to save the box office take and get us another Trek film from Pegg and Lin in the future.

      • The Chadwick

        Fingers crossed. They have yet to open in most South American countries as well. Lets hope SA and China will boost the box office numbers. With $185M spent on the movie and apparently another $120M spent on promotions, this movie has to break $300M to be considered a success. IMHO Beyond is a far better movie than Into Darkness. It really perplexes me that its not doing better at the box office. I would have expected it to blow Into Darkness’s box office sales out of the water.

        • Mrplatitude

          Well 300 would be breaking even, to be considered a real success it would probably have to be over 400. Unfortunately, at this point even if it does decently in the remaining international markets that’s highly unlikely.

          Paramount has no one to blame but themselves. Cast and crew made a great movie, but this never got the studio marketing push that Into Darkness or ST09 got.

        • Fctiger

          No they would have to break $400 million just to break even. It was reported STID made $470 million and still just slightly made $30 million in actual profit. With Beyond having the same budget and yet about $140 million behind where STID was at this point its not looking great.

    • The Chadwick

      Indeed.

  • Melllvar

    I wish that I could be there! China and Star Trek are two of my favourite things. Id love to know which cities they end up visiting…

    • The Science Fiction Oracle

      My thoughts exactly. It’s like combining peanut butter and chocolate.

      • Melllvar

        You can DO that?!?

    • Bifash

      Agreed. I’ve been lucky enough to visit China and travel around the country twice! Such an amazing place. Unfortunately there are some fans in the West who like to dismiss China ( and asia as a whole ) as somehow lesser and more backward, but culturally ( economically ) they have come ahead in leaps and bounds. So glad to see this collaboration with STAR TREK and China.

      ( I also enjoying on youtube, the Trek stars’ stopover in Korea – the fans were so enthusiastic https://www.youtube.com/watch?v=HOQNi20vul4

      • The Chadwick

        Indeed. I have yet to visit China, Its on my list. I spent two weeks in Japan touring from north to south, loved it, want to go back so badly. Such a beautiful and rich culture. They know how to blend the present with the past harmoniously.

        • Melllvar

          Mate you would love it, I’m sure. All I can say is that it is usually the smaller cities that are much more interesting — Beijing, Shanghai and Hong Kong are fun tourist destinations, but the places with the character and charm (and cheaper prices for pretty much everything) are by a long way the more memorable travelling experiences. People talk to you because they are curious and interested, rather than trying to sell you things, which is the norm in the larger cities.

          100% would recommend Chengdu, Guilin, Hangzhou and Haerbin. And Lhasa 😀

  • The Science Fiction Oracle

    Why is the song is English if this is for the Chinese market? Hmm???

    • Simon

      Same reason a lot of J & K-Pop artists do the same for their songs.
      They also speak English in Hong Kong and learn it in school throughout the mainland.

      • The Science Fiction Oracle

        So here is our Starship crew, which contains no members of the Chinese race (but we got your greal pals in Japan covered), and here is our promotional song done in English as well….now come buy tickets to our movie please!

        Yea, that sounds like just a brilliant marketing strategy for China. LOL

        • Steve Cramsie

          Sulu’s race was never officially determined. He was named after the Sulu Sea and is meant to be a “pan-Asian” in terms of heritage.

          • The Science Fiction Oracle

            “Hikaru” is a Japanese name, and he’s been played by a Japanese-American and Korean-American actors. And in the novel, The Entropy Effect, he’s established as of Japanese descent.

            So, as I said, there is nothing here really for the Chinese to get very excited about.

          • Yes, but Roddenberry intended the character to represent all of Asia in the Original Series.

          • The Science Fiction Oracle

            That may be, but I would be surprised in they are marketing Sulu that way. I have been a fan since the early 70’s, and Sulu has never seemed Chinese to me…my opinion.

          • Salvador Nogueira

            By this token, nothing to like in Spock, since there are no Vulcans in the audience. 😛

          • They say a lot of things in the novels, much of it mutually contradictory; the novels aren’t canon.

          • The Science Fiction Oracle

            Whoa there my friend, not so fast. “Hikaru” was actually introduced first by Vonda McIntyre in the novel, The Entropy Effect, and then LATER….confirmed as canon in Star Trek VI. This is an unusual situation where the novels introduce background on a character that later makes it into the movies as canon. Therefore, I submit that the backstory in The Entropy Effect, which describes further info on his Japanese history, should be considered canon as well. Canon usually doesn’t work this way, but this exception is what it is.

          • Simon

            Well it’s not Sulu singing the song now, is it?

          • The Science Fiction Oracle

            “Plenty of other stuff for audiences there to get excited about, least of all a good movie with laughs, an interesting story, action and great visual effects.”

            In other words, you agree with me that the song marketing campaign is not so great. Thanks!

          • Simon

            Way to put words in my mouth.

          • The Science Fiction Oracle

            Just having fun! 🙂

            I respect your view.

          • The Chadwick

            Exactly. Gene always said Sulu was pan-asian. His last name may be Japanese but we can assume he has Japanese, Chinese, Korean etc heritage.

          • Pipe’sIDIC

            Sulu is not really Japanese.

            Sulu sea is in the Philippines. And Sulu is something like a member or part of the group of the Moro tribe who have lived and still lives in the area and are scattered all over the Philippines and neighboring Asian countries. Im not sure of the specifics as Im not a history buff but yeah, Sulu didn’t originate from Japan.

            And since they put Hikaru as his first name, I think we can say he’s a total mixed of the Pan Asian countries. His father’s lineage is that of the Philippine Moros and their immediate family relations could have lived and intermarried with Japanese descent people or were inspired by Japanese culture.

            Also most Moros are of Islam religion which makes Hikaru Sulu the most representative of IDIC. Infinite Diversity in Infinite Combinations.

            And such a great representative he is!

    • Bifash

      Chinese and other asian artists very often sing in English too.

  • Xandercom

    Good god. No.

  • Pipe’sIDIC

    Can we get Michelle Yeoh and Zhang Zi Yi as villians for next Star Trek movie? I want a Crouching Tiger, Hidden Dragon semi- reunion. 🙂

    Or together with Chow Yun Fat!

    Or Mr. Once Upon a Time in China Jet Li himself!

    • Bifash

      I’d go for DONNIE YEN to be Star Trek ( if he wasn’t in Star Wars already ).

      • Pipe’sIDIC

        I prefer Jet Li. He’s The One.

  • Maelle

    Zoe Saldana and Zachary Quinto are perfection with their fashion choices being a subtle nod to Chinese culture. Doing it right.

    • The Chadwick

      My thoughts exactly. Zoe is very elegant and Zach’s suit, very sharp.

  • Orfez

    This is so terrible. Paramount is really putting all its eggs in Chinese basket.

    • Melllvar

      The fuck is so terrible about that. You are a racist douchbag for making that comment –you and your offensive closed mindedness would have no place in the star trek future!!

      • Orfez

        Why, chill there. It’s a terrible K-Pop song that doesn’t feet at all. How is not liking a song makes me a resist? Go pound sand.

        • Steven Carter

          So aMurica is the only market that mattere, you are a racist idiot.

          • Orfez

            I’m not American, chill the fuck down.

        • Steve Cramsie

          K-pop is massive over there. Stop looking at the world through your narrow, American eyes.

          • The Chadwick

            Curious as to why you blindly assume American?

        • The Chadwick

          Yea its not. Don’t waste your energy on people who misunderstand you. I don’t like the song either.

      • Blaine Inagaki

        Him insulting you in his response back is a dumb tactic. But his taste in music being the basis of his opinion (though poorly worded) does undermine most of your response.

        Though I could still see racism and bigotry existing in the ST Universe, those persons would simply be less likely to get on Star fleet, as I’m sure there is a psychological profile on anyone who enlists and ‘survives’

    • Blaine Inagaki

      I don’t much care for the song either, but that’s just Paramount recognizing a need to boost ST Awareness for the remaining international markets to make the most money back on their film. If we want another Trek in Theaters, we should be supportive of the intentions. Even if we don’t care for the execution.

      • Orfez

        I’m not saying what they should or shouldn’t be doing. I perfectly understand their reasons. My approval of the song does nothing for Chinese market. Already went to see the movie.

    • China is a HUGE market, since it’s the most populous country on earth. It makes sense that Paramount would court them.

      • The Chadwick

        Indeed. People tend to think we should still be doing movies like its the 1990’s. Hollywood has to court the foreign markets especially China due to its population. By no means is it selling out. At the very least its a kind gesture, saying we want to make this fun for everyone.

    • The Chadwick

      Not really. Its putting some of its eggs in the Chinese basket. Besides its no different than the Rihanna song here in North America promoting the movie. Maybe terrible song for us non k-pop fans in North America but I am sure the asian market is loving it..at least the Chinese/Korean Trek fans.

  • sw gs

    So every Star Trek movie ongoing from Beyond in Asia countries will be with this song instead of new ST theme? Lameeeeee…

    • Admiral SnackBar

      No.

    • What? No – this is just for “Beyond.”

    • The Chadwick

      What TrekCoreStaff said. Was Rhianna’s song the new theme? No, its was used in the end credits as I am sure this pop song will be used in the end credits for China.

    • Bifash

      Bizarre comment.

  • Well… I have to say I really enjoyed Slegdehammer from Rihanna as it had some meaning and connection in lyrics to the movie. I’m not really sure about this song… it’s good, but I can’t feel it as close to Beyond then Sledgehammer. But different county, different taste… just hoping they’ve kept the original score from Giacchino as that’s a masterpiece! 😉 _\//

  • Bifash

    https://www.youtube.com/watch?v=ncz1vprrS08

    This is the official video:

  • Bifash

    Here the recent edition of HAPPY CAMP. The first 20 minutes or so cover STAR TREK BEYOND and Comic-con:
    https://www.youtube.com/watch?v=esaGz6QnYTQ

  • Tegan Bigone

    Wow, look how totally far away from Roddenberry’s Star Trek they have gone. I protest this absurd song, but especially the lyrics, “Can’t you feel The Force pull us together?” THIS IS NOT STAR WARS!!!! I wish Paramount could be SUED for corrupting the franchise. The same way that we can legally protect historic sites from damage or destruction even if they are privately owned, we should be able to legally protect Intellectual Property in the same way. The Public has a vested interested in it. Paramount/CBS may technically own the copyright, but Star Trek was made FOR US. CBS/PARAMOUNT GOT PAID FOR IT.