HP Enterprise Debuts STAR TREK Themed Commercial, BEYOND Tech Tie-Ins


HP’s global commercial computing spinoff, Hewlett Packard Enterprise, released a new Abramsverse Trek-themed commercial today, for an upcoming technology release they’ve dubbed “The Machine.”

Set on an alien world, a group of Starfleet cadets follows their instructor to a holographic projection of supposed HP Enterprise computing power – featuring visual effect clips from the 2009 Star Trek film, Star Trek Into Darkness, and possibly one shot of the Enterprise (starship, that is) from the upcoming film.

In addition to the video, HPE also announced that they partnered with Paramount to develop “three conceptual technologies” that will be seen in the film.

Inspired by Star Trek’s mantra to “boldly go where no man has gone before,” Hewlett Packard Enterprise partnered with Paramount Pictures to propel our most advanced technology 250 years into the future in the new Star Trek Beyond, coming to theatres worldwide on July 22.

Over the course of several months, team members from Hewlett Packard Enterprise – from researchers and engineers to industrial designers and UX specialists – collaborated with the creative minds behind Star Trek Beyond to develop three conceptual technologies for the film, all based on HPE’s biggest and most ambitious research project – The Machine.

Without giving any spoiler alerts, we collaborated on three different technological concepts in the film: the quarantine, the diagnostic wrap, and the book. Each of these concepts showcase HPE’s vision for the future of technology, but are rooted in developments we hope to introduce much sooner.

Despite the Trek tie-in, there’s no formal callout of STAR TREK BEYOND in the HP video aside from the film’s name appearing the video’s title. Like the previous two Trek films, we expect there to be plenty of tie-in commercials like this.

After all, who can forget Spock and Chekov shopping for cable television, or that wacky Japanese rust-prevention spray commercial?

Get ready for a summer full of this stuff, everybody!

  • Zarm

    Wow, egotistical, much? That’s quite a prediction to live up to, HPE.

    Still, lots of fun. Nice to see them go to the effort. In-universe Trek commercials are always enjoyable.

  • VulcanCafe

    Some details. HPE is not part of HP. They are separate companies as of last year. HPE makes servers, networking equipment, etc. HP Inc. makes printers, laptops and desktops. They are 2 independent companies. 🙂

  • erock9202

    WARNING: I think they just spoiled the new Enterprise. I’m not going to say where, but when you see it, it’s clear as day.

    • scotchyscotchscotch

      The article says there might be a new shot of the E so I think you’re safe, where is it?

      • erock9202

        I has be brought to my attention elsewhere that I am mistaken. At about 0:49, I mistook the starship schematic on the left as a new design. Apparently, the Enterprise received swooped back nacelle pylons at the end of “Into Darkness.”

        • deekay

          i´ve never heard/seen that there were swooped back pylons at the end of “ID” (only a new impulse engine)…where did you get that information? so i think you are right…that schematic could be the new E! i hope it is. 🙂

  • Michael

    Is this the first time we saw an Orion male with hair on top of his head?

  • Mo

    Oh, look. A concept video for an unreleased product. Following Microsoft’s sad track record.